The state of link building in 2025 PART 1

26.03.2025 16:00 (GMT+1)

Agenda

How to cut through the noise & avoid the cowboys
AI-powered link-building opportunities
Google’s guidelines – useful or outdated?
Is there still room for whitehat strategies?
Why blackhat may just be the better hat
How to measure performance and ROI

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Guest

Craig Campbell

With a career spanning more than two decades, Craig Campbell is a renowned figure in the SEO community. Based in the UK, Craig has built and scaled multiple agencies, leveraging his extensive knowledge to thrive in affiliate marketing and digital asset management. A sought-after speaker, Craig's dynamic and no-nonsense approach to presentations keeps audiences invested and informed. His dedication to education is evident through his YouTube channel, where he mentors aspiring SEO professionals, sharing his wealth of experience and industry secrets.

Host

Sarah Pokorná

Sarah is the SEO Manager at WhitePress®, specializing in all things psychomarketing.

Throughout her career, Sarah has worn many hats, including award-winning agency founder, university lecturer, SEO consultant for Fortune 100 companies, and founder of the charity Neurodivergents in SEO. However, her true passion lies in combining her background in psychology with her expertise in marketing, giving her a uniquely valuable skill set.

Sarah is also a well-known public speaker and podcast guest, having spoken at numerous events, including brightonSEO, SEO Square, SEO Mastery and many more.