SEO Secrets for eCommerce Success: Ask the Experts

24.09.2024 11:00 (GMT+1)
Agenda
  • Learn strategies to outrank major competitors and effectively stand out in a saturated eCommerce market.
  • Understand how to optimize your site's architecture, improve site speed and performance, and ensure seamless mobile optimization for better search rankings.
  • Explore strategies for balancing SEO with user-friendly design to maximize conversions and ensure a positive shopping experience.
  • Gain insights into optimizing your eCommerce site for local search, including managing local listings, reviews, and location-specific content.
  • Learn the complexities of managing multi-language and multi-region eCommerce sites, including hreflang tags, local hosting, and legal compliance.
  • Understand how to create link-worthy content and build high-quality backlinks without resorting to black-hat SEO techniques.

Guests

Gregory Elfrink
Gregory Elfrink

Gregory joined Empire Flippers in April 2016 originally as Content Manager. Now, as Director of Marketing, he manages everything from the content to the marketing automation, to vision and goal setting, all the way down to the implementation. His big goal is to take Empire Flippers more mainstream as a M&A brand, and to help investors see the power of digital assets, while helping sellers have life changing exits. Gregory was born in Anchorage, Alaska where he worked in the oil fields and now travels the globe networking, speaking and for pleasure. He loves fiction, science and in his free time he moonlights as a novelist.

Tom Jauncey
Tom Jauncey

Ex Actor turned Head Nerd! Tom started his agency at the young age of 17 working with brands such as Amazon, On The Beach and the European Commission. Tom leads his team of nerds at Nautilus Marketing, a full-service Digital Marketing agency based in the UK servicing clients all over the world. He is a true nerd and hosts The Nauti Nerds Podcast all about Marketing and Entrepreneurship.

Louis Smith
Louis Smith

He failed in school, but he climbed to become the 2024 #1 DTC marketer in the UK (Via Favicon). He learned to code and build websites. His career quickly changed when he fell into marketing and, more importantly, eCommerce SEO.

He quickly saw SEO's value for a business, especially when increasing eCommerce product sales (ROI).

He have worked with some of the world's top eCommerce brands. His skills are understanding an audience and building a conversion machine (website) for that audience through a digital journey.

Elena Andreou
Elena Andreou

A pioneer in digital marketing, founder and CEO of Go Digital Globally, Elena Andreou is a SEO specialist, Business strategist and Personal Brandig Consultant. She has over 20 years of experience in Marketing and Digital Marketing with the focus in the last 6 years entirely on SEO and personal branding. 

She studied Law and Marketing & Branding and later on she specialized in Digital Marketing, SEO, DATA Analysis through programming languages (R Programming and Python). Now, she is continuing her specialization and research in gender stereotypes and personal branding through doctoral studies. 

Host

Steven Khanna
Steven Khanna

Steven is our Head of English markets in WhitePress® for the last 2 years and looks after some of the biggest brands in the world who have a link building campaign with us. Privately he loves humour, to socialise and is a very easy going person.

Why is it worth it?

Free knowledge from practitioners
Overview of marketing trends and tools
Training without leaving home
Free educational materials