Speakers
Nicklas Larenholtz
Chief Operating Officer at new customersNicklas Larenholtz is a seasoned SEO expert with over 17 years of experience in digital marketing. In addition to his expertise in SEO, he also has a solid background in web development and e-commerce, which has helped him understand the technical and business aspects of how a website should be built and optimised to maximise sales and online visibility. Nicklas is currently operationally responsible for the new customers department within SEO, SEM & CRO.
Ulrika Viberg
CEO and Senior SEO at UnikornUlrika Viberg is the founder of the Sweden-based SEO agency Unikorn, focusing on user-centric SEO. She has nearly two decades of experience and deep knowledge in Technical SEO, Web Projects, and Digital Strategies. Ulrika also co-hosts the International SEO initiative Global SEO Club, and SEOGIRLS a community for women in SEO in Sweden.
Johan Björtin
Head of Data Insights at SQLI NordicsJohan Björtin is a Senior SEO and Web Analytics consultant with a background in both frontend and backend development for several years. As the Head of Data Insights at SQLI Nordics, his main goal is to help clients in both B2C and B2B e-commerce to thrive with Google Search. By utilizing data in decision-making processes, his experience complements well with UX and Design to emphasize the importance of optimization that ultimately enriches the overall user experience.
Josef Borgström
SEO Team Lead at s360Josef is a SEO Team Lead at s360, a performance agency with the largest SEO unit in the nordics. Josef has close to ten years of experience in SEO, and has worked both in-house and on the agency side and is currently leading s360’s SEO expansion into Sweden.
Privately, a happy father and partner. In his free time, he enjoys movies, books and likes to spend the entire day cooking.
Vincenza La Starza
Senior SEO Manager at 56k DigitalWith over 15 years of experience in SEO, Vincenza is a seasoned expert in the field. Her extensive expertise extends across diverse industries and markets, having worked with a wide range of clients to help them grow their organic presence. What she finds most interesting with SEO is the mix of creativity, analysis, and technical aspects, recognizing that there is no one-size-fits-all approach in achieving success. Currently, she holds the responsibility of leading the SEO team and offerings at 56K digital.
Sabine Ljunggren
Senior SEO Specialist and Partner at MaiaSabine Ljunggren is a Senior SEO Specialist and Partner at the growth agency Maia. For the past 7 years, Sabine has been helping companies from different industries to improve their organic presence. She is passionate about sharing knowledge and regularly trains in both SEO and CRO at professional schools such as Berghs School of Communication, IHM Business School and Medieinstitutet. In 2020, Sabine was named "Young Marketing Professional of the year" by SEMrush.
Michael Wahlgren
CEO and Founder of PineberryMichael Wahlgren has worked with SEO for 20 years and is the founder of the agency Pineberry where he works as an SEO consultant together with 70 colleagues. He is an appreciated lecturer, host of the Search Podcast and author of the best-selling SEO book “Guldläge på nätet”.
Stella Wannberg
Senior SEO Consultant at Pixel Nordic ABStella Wannberg is a senior SEO consultant at the SEO agency Pixel Nordic and the winner of the Rising Star award at the European Search Awards in 2022. She has got 6 years of experience within the field and has been working agency-side since she first started with SEO, giving her experience with various sites, businesses, and teams. Today, she mostly works with global brands and companies.
Caroline Michalak
Business Development Manager at WhitePress®Caroline Michalak is an experienced Business Development Consultant with significant background in Digital Marketing and Communications. She has more than 15 years of experience in working within the marketing industry. Currently holding a key business development role in WhitePress®, supporting Swedish SEO Agencies and SEO Specialists with complex link building and digital PR solutions.
Niklas Aronsson
Professional Marketer & SEO expertNiklas Aronsson is helping clients with strategies regarding all growth-related topics. His first encounter with "manipulating search results", now known as SEO, was back in 1998 in the Altavista days, and he has been working full time with SEO for 20 years. Niklas also helps out with SEO and Marketing strategies for future generations in his role as lecturer and mentor for the schools in Malmö focusing on Digital Marketing and Digital Analysis. The combination of analysing data and creative thinking is the reason why he fell in love with SEO early on. He believes most decisions should be based on data instead of "having a hunch" in today's business.