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Since June 2024, has held the position of Enterprise Product Owner at Senuto, spearheading the growth of the Enterprise division by leveraging extensive experience in the SEO industry and expertise in automating processes with artificial intelligence. With over a decade of specialization in SEO, the focus has been on developing large-scale PBN networks and affiliate marketing strategies. A creator of training programs, a seasoned speaker, and the founder or co-founder of several startups, ranging from highly successful to experimental.

Uğur is the founder of Kriko, one of the leading Digital Marketing Agencies in Turkey. He successfully continued his career in the SEO operations of eBay Turkey (GittiGidiyor) and N11.com for 9 years and managed many other important projects. Uğur has more than 20 years of experience in digital marketing and e-commerce, and today he manages more than 1 billion traffic per month with Kriko. Among the prestigious brands served by Kriko are leading companies such as BNP Paribas (TEB), Vakko, Sixt, Letgo, Bilyoner, Corendon Airlines, Tatilsepeti, Hopi, Petrol Ofisi, Evidea, Mavi, Estee Lauder, Yargıcı and A101. The agency makes a significant difference in the industry with innovative solutions in key areas such as performance marketing, SEO, data & insights and content services. In addition, Uğur teaches e-commerce, digital marketing, innovation and entrepreneurship as a lecturer at Yeditepe University. He also takes part in digital marketing conferences as a speaker and shares his own experiences with the audience.

Yagmur Simsek is an independent SEO and content strategist, the founder of Search ‘n Stuff Community & Networking Events, and the co-founder of Global Cyber Security Network and Global Fintech Market. With over a decade of experience in SEO, she specialises in developing robust content strategies and fostering organic growth for both B2B and B2C clients. Previously serving as the SEO Manager for Philip Morris International’s UK market and SEO Strategist for Re:signal Agency, as well as other digital marketing agencies, Yagmur’s expertise extends both in-house and consultancy roles, giving her a unique perspective on optimising visibility and scaling growth strategies tailored to each client’s needs. Yagmur is a seasoned speaker, having shared her insights at renowned industry events such as BrightonSEO, International Search Summit Barcelona, Women in Tech SEO Festival, SEO Vibes, We Love SEO Paris; and industry meetups including SearchNorwich, Search London and Search ‘n Stuff events. She frequently speaks on SEO content strategies and organic startup growth, aiming to inspire actionable progress within the digital marketing community.

Mert Erkal is the founder of Stradiji, which has been providing consultancy services in Search Engine Optimization (SEO), SEO Compatible Content Production and Optimization and Conversion Optimization since 2009. SEO consultancy for large corporate companies is Mert's special area of ​​expertise. He has been sharing and commenting on important weekly developments from the SEO world with his bulletin called "Digital Marketing Notes" on his Merterkal.com blog for about 4 years. He has carried this abroad with his bulletin and community called SEOs Diners Club for the last 2 years. With the advantage of working remotely, he continues to provide SEO consultancy to English-speaking countries, especially America and England.

With a passion for turning content into conversion-driven success, Büşra began her career as a content marketing specialist at one of Turkey’s leading B2B finance companies. After crafting and optimizing hundreds of content experiences to boost organic growth, she took a bold leap into the world of SEO. Over the past five years, she has honed her expertise in technical and content SEO across different agencies, developing data-driven strategies for B2B brands and small-scale e-commerce businesses. Today, Büşra combines her deep knowledge of content marketing with SEO excellence, helping companies achieve sustainable growth in an ever-evolving digital landscape.