The Marlboro advertising images documented by Regenberg have as their primary subject an American Cowboy in the act of either riding a horse, swinging a lasso, herding horses, carrying his saddle, strutting alongside his horse, or casually smoking a cigarette.
Hubertus Butin
It was scary. Really a fright. He was better than christ, he was physically perfect.
Richard Prince
WP#11 M – “Come To Where…” by Max Regenberg
jan 2012
edition 600 pieces
size 305mm x 215mm
weight 0 gramm
hardcover
128 pages
print vintage b/w offset
sew-binding
fancy screen print finish
