The Year in Review: Highlights from 2024 at WhitePress®
(5 min. read)
Reflecting on the past year, we are filled with gratitude for all that we have achieved and for the trust and support of our clients, partners, and collaborators who made 2024 so remarkable. Your confidence and cooperation have been the cornerstone of our growth and success.
We look forward to continuing this journey together, growing side by side, and reaching even greater milestones in the years ahead. Here’s to another year of shared success and exciting opportunities!
And now, let’s dive into the highlights of 2024!
There’s Always Room for a New Feature
This year, we introduced a range of new platform features designed to make your work more efficient and simplify your daily tasks. What exactly?
Outreach: Build Your Links Where Others Can’t
2024 began with the introduction of a groundbreaking new service—Outreach. This innovative approach enables users to secure natural links from hard-to-reach websites. It’s an excellent opportunity to publish on unique platforms without the “sponsored” tag. Currently, this service is available exclusively for English-language projects, but keep an eye on our social media channels—you never know what surprises the new year might bring! If you’d like to learn more about this feature, don’t miss our detailed article.
Semrush Parameters Now Available
At WhitePress®, advertisers could already assess websites using data from Moz, Senuto, and Ahrefs. This year, we expanded these capabilities by integrating Semrush. This powerful tool offers detailed insights into a website’s quality, including organic traffic data, making it easier than ever to select the ideal publication site.
Smaller Yet Groundbreaking Features
To enhance advertisers’ workflows, we introduced project classification and management within defined groups. Another practical addition? The ability to import articles directly from Google Drive with ease.
Internal Linking to Boost Link Juice
We introduced publication offers featuring internal linking within the publisher’s portal. This enhancement increases publication and link power, strengthens thematic context, and accelerates article indexing. It’s a simple yet highly effective feature!
Banner Offers to Enhance Your Visibility
Towards the end of the year, we unveiled banner offers—a revolutionary feature allowing publishers to monetise unused website space with banner ad placements. This innovation provides a new revenue stream with minimal effort while offering advertisers a flexible and visually impactful advertising option.
A New Year, A New Website
2024 was a transformative year for our website, which underwent a complete redesign. Our key focuses were:
- Enhanced navigation for a seamless user experience,
- A refreshed, user-friendly design,
- Clear and concise descriptions of our products and services,
- Highlighted educational resources, including conferences and webinars.
Months of hard work by our team paid off beautifully, and we couldn’t be prouder of the result!
100k (!) Websites and Counting
In July, we celebrated a major milestone—our platform surpassed 100,000 websites, making it one of the largest databases in the industry! The counter is still ticking, and we can’t wait to see what records we’ll break in 2025.
Let’s Tour the World Together
2024 was a year full of exciting events. Here are the key highlights!
Two Official Ambassadors on Board
First, let’s give a warm welcome to our new WhitePress® ambassadors, Robert Niechciał and Koray Tuğberk GÜBÜR—it’s fantastic to have you on board!
SEO Vibes Goes the Distance
We organised several major events this year. The standout? The unforgettable SEO Vibes Poland in Białka Tatrzańska, which brought together 360 industry leaders from around the world! Tickets for the next edition in Zakopane (27–31 May) are already on sale—mark your calendars!
In addition, we hosted two more 3-day SEO Vibes conferences—one in February in Dubai and another in October in Cyprus. These exclusive events were packed with insights and buzzing with energy! The glowing feedback from world-renowned speakers says it all.
Our SEO Vibes on Tour series was also a huge success, with 18 events across Europe and one in South America—five more than the previous year! The journey continues, with the third edition of SEO Vibes on Tour already in the works for 2025.
New Markets and Countless Events
We expanded into new Asian markets, including Vietnam and Thailand, while participating in top global conferences like Brighton SEO in San Diego, the B2B Marketing Expo in Los Angeles, and the Chiang Mai SEO Conference—one of the largest SEO gatherings in the world.
We were also proud to be the main sponsor of Link Building Mastery, where our Head of Growth, Mateusz Godzic, represented us with expertise and passion.
The Power of Knowledge
As always, we’re deeply committed to sharing knowledge. The highlight of 2024 was our webinars—24 in total—covering topics such as SEO, link building, AI, and influencer marketing. These sessions, hosted in Poland, Romania, Germany, Brazil, English-speaking countries, Hungary, MENA region, and Slovakia, drew over 6,000 viewers, surpassing all expectations. Thank you for being a part of it!
The Most Unique SEO Podcast
In the second half of the year, we launched a one-of-a-kind podcast. The Broken Backlinks podcast, now featuring five episodes, is available on YouTube, Spotify, and iTunes. Hosted by Steven Khanna, it brings together guests from the worlds of business and SEO to tackle unconventional questions, share jokes, gossip, and anecdotes. Tune in and immerse yourself in the unique reality of Broken Backlinks!
Stay Tuned for 2025
It’s been an action-packed year, and 2025 promises to be just as exciting. We’re incredibly grateful for your support and can’t wait to bring you even more attractions, events, and innovations in the year ahead!