Products and services » Build Links Internationally

Link building in Italy

Italy, known for its rich heritage and quality craftsmanship, attracts consumers valuing authenticity. Italians often rely on organic search results, favoring brands that seem genuinely relevant to their needs. In this context, a strong link-building strategy is essential for successful market positioning, as it boosts credibility and visibility, helping brands to establish trust and resonate with Italian audiences.

Choose from 7073 of high-quality Italian portals and build links to your website, propelling it to top positions in Google.

Register to build backlinks in Italy

42 thematic categories

130000 published articles

17000 happy clients

32 languages

Build links in Italy Step-by-Step

Set up your free WhitePress® account

Get access to a database of 7073 Italian portals.

Create dedicated project

WhitePress® supports 32 languages, allowing users to create individual projects for each. With a dedicated project for your campaign, you will keep things easy to access and report the results afterwards.

Browse the Italian portals

Our powerful search engine provides detailed information on available platforms, including pricing, conditions, and requirements. Choose from over 40 metrics to find the perfect fit. Check Domain Rating, Trust Flow, and estimated traffic to ensure maximum visibility.

Place an order and wait for results!

Once the order is placed, wait for the message from us with information that your content is ready to be published. Accept it and voila!

After the publication is done, we take care your article is valid and indexed by Google.

Ready to take your Italian SEO to the next level?

Why start building links in Italy?

Italy's vibrant online landscape, characterised by a strong preference for local directories and guest posts on high-authority local sites, offers businesses a unique opportunity to thrive. The market is both competitive and value-focused, so building quality, authoritative backlinks is not just advantageous—it’s necessary. By embracing a targeted link-building strategy in Italy, you’ll improve your search rankings, enhance your site’s credibility, and connect with a discerning audience that appreciates authenticity and relevance. This approach not only boosts your visibility but also positions your brand as a trusted leader in one of Europe’s most vibrant markets.

Build links from Italy's best portals

Whether you're looking to increase website visibility, promote a study, or issue a press note, WhitePress® offers a convenient platform to find relevant portals for publishing sponsored articles in Italy. Based on your specific needs, you can browse the portals, filtering them by visibility, domain authority, and other marketing-focused metrics to ensure your content reaches the right audience.

Create a free account and browse the portals

Portal's categories

2368 News

1790 Sport, Fitness, Bodybuilding

1442 Culture, Art

1387 IT, New technologies, Computers

1307 Tourism, Travel

1221 Economy, Industry

1045 Entertainment

1037 Health, Medicine

987 Gossip, Celebrity Life, Lifestyle

870 Politics

825 House, Garden, Interiors

707 Business, Company, E-business

How is link building different on the Italian market?

Link building in Italy stands out due to a strong preference for local directories and guest posts on high-authority Italian sites. The Italian market values localised, trustworthy sources, meaning that links from well-established, relevant local platforms carry significant weight. This focus on local authority makes it essential for businesses to target region-specific sites when building backlinks, as these links are highly regarded by both users and search engines.

Italy’s competitive yet value-focused market also places an emphasis on quality content. For successful link building, it’s not just about quantity but the credibility and relevancy of the links. Italian audiences expect content that aligns with their cultural and linguistic nuances, making it crucial to craft articles that resonate deeply with local users. Given these factors, link building in Italy requires a more tailored and strategic approach, focusing on high-authority, local sources to stand out in a crowded digital landscape.

How to start link building in Italy

Link building in Italy is a key aspect of boosting your website’s SEO and online visibility. To get started, it’s essential to familiarise yourself with the local digital landscape by identifying relevant websites, blogs, and platforms that cater to your industry. Building relationships with Italian webmasters and influencers can help you secure valuable backlinks that enhance your site’s credibility.

Creating localised, high-quality content is critical for attracting organic links. Ensure your content resonates with the Italian audience by addressing cultural nuances, popular trends, and topics of local interest. Whether it's through insightful articles, guides, or case studies, offering value to readers will naturally encourage link-building opportunities.

Engaging with local online communities and social platforms can also amplify your link-building efforts. By contributing to discussions and offering useful insights, you’ll build trust and authority, increasing your chances of earning backlinks. Regularly tracking your progress and adjusting your approach will help you stay competitive in this evolving space.

How link building in Italy works?

Link building in Italy is crucial for enhancing a website's visibility and authority in a competitive digital market. In an environment where many businesses are striving to stand out, acquiring high-quality backlinks is essential for improving search engine rankings and driving organic traffic. A robust backlink profile signals to search engines that a site is credible and authoritative, which can lead to better placement in search results.

One effective approach is creating content that appeals to the Italian audience. This might involve producing engaging and locally relevant articles, research reports, or guides that cater to Italian interests and trends. Such content can naturally attract backlinks from Italian blogs, news sites, and industry platforms. Another strategy involves collaborating with Italian influencers and industry leaders. Partnerships with these individuals can result in valuable backlinks from well-established sources, enhancing the site's credibility. Additionally, participating in local business directories and forums can be beneficial. By engaging with these platforms, businesses can earn backlinks from contextually relevant and authoritative sources, further strengthening their online presence.

Overall, link building in Italy combines content creation, influencer collaboration, and community engagement to build a strong backlink profile and improve search engine rankings.

Here's why SEOs and marketers
choose WhitePress®

Judith Lewis
Founder at Decabbit Consultancy

I think the biggest advantage WhitePress® brings is that they're using local translators. So it's not just pure translation, like “go to Google, get translation, and then laugh.” What's why WhitePress® is so much better because they're using local people who know local idiosyncrasies of the language, little turns of phrase.

Koray Tuğberk Gübür
CEO and Founder of Holistic SEO & Digital

What I like about WhitePress®? First of all, your interface is really easy to use and also easy to you communicate with lots of different type of website owners, is easy to submit requests or submit articles, or get different types of orders from the platform. But my favorite part is that I am able to get links from any language, from any industry, from any website that I really want. Also, having different type of payment options and easiness of the payments; all these things are actually unique.

Robert Niechciał
CTO Vestigo

We have been using the platform for at least three years. From an agency perspective, we are satisfied because WhitePress® always delivers, the prices are quite attractive, and everything is on time. What we agree upon is accomplished.

Miłosz Krasiński
Owner in Chilli Fruit Web Consulting

As far as WhitePress® is concerned, it has been a few years now since we’ve started working together. We don't use it ourselves, meaning we don't place orders, but we promote WhitePress® among publishers. We work with publishers from different parts of the world, so for example if we acquire Japan and establish contact with publishers there, we will want to invite them to WhitePress® as well, to help WhitePress® expand its database.

Tom Jauncey
Head Nerd in Nautilus Marketing

WhitePress® is a fascinating tool that every business should be utilising. Overall, the team at WhitePress® have been fantastic to work with. Our team at Nautilus is exceptionally fortunate and privileged to be using WhitePress® as our Digital Toolkit, and we are already seeing such great results.

The reviews come from customers who have used or purchased the product. Opinions are collected, verified and published in accordance with Directive (EU) 2019/2161 of the European Parliament and of the Council of November 27, 2019 amending Council Directive 93/13/EEC and Directives 98/6/EC, 2005/29/EC and 2011/83/EU of the European Parliament and of the Council with regard to better enforcement of the modernization of EU consumer protection legislation.

Create your account for free and get started today!