From Zero to Authority: Crafting a Winning Link Building Strategy
15.04.2025 11:00 (GMT+2)
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What link-building techniques work best in 2025?
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How do you measure the real impact of backlinks on SEO performance?
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How does AI influence external link-building and SEO rankings?
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How can businesses recover from a negative SEO attack involving toxic backlinks?
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What’s the connection between digital PR and link-building?
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How can companies use competitor backlink analysis to improve their link-building strategy?
Gast
Stephan Czysch, a trained information scientist, has been active in online marketing since 2009, specializing in SEO, Google Ads, and conversion optimization. He has authored several books, including Local SEO verständlich erklärt, SEO mit Google Search Console, and Technisches SEO, and has shared his expertise at various conferences.
As the founder and CEO of Trust Agents (now part of Dept), he built one of Germany’s fastest-growing companies, expanding it to nearly 70 employees before its acquisition in 2017. He also led an international 50-member SEO team at Rocket Internet.
Since 2020, Stephan has been working as a freelance online marketing consultant, focusing on SEO strategies and training. He helps businesses develop user-centric websites and marketing strategies. He is also the founder of SEO tools searchanalyzer.io and getindexed.io. Public training sessions are available via 121Watt.de and OMT.de.
Based in Berlin, Stephan continues to speak at SEO conferences and support businesses in optimizing their online presence.
Moderator
Bartosz is a senior manager with more than 15 years of experience in business development, particularly in B2B sales, marketing and communications. He currently holds a key managerial role at WhitePress, forging strategic partnerships and expanding SEO market reach in the Nordic and Baltic regions.
